Roqqett Blog

January 3, 2024
Author: Patrick McDill

The Top 6 Benefits of Social Commerce for Your Business

Businesses are starting to see the benefits of selling products and services through social media channels.

Quick Summary

Did you know that social commerce is on the rise? If you're not sure what social commerce is, or why it's such a big deal, read on. In this blog post, we will discuss the top six benefits of social commerce for your business:

  • Encourage genuine engagement
  • Increase the number of satisfied customers
  • Increase Trust and Loyalty
  • Provide a frictionless checkout experience to your customers
  • Increase the average order value
  • Increase the number of sales from mobile shoppers


1. Encourage genuine engagement

Social media platforms allow for two-way communication between businesses and their customers. It enables businesses to connect rather than merely sell. Your content will appear in your consumers' news feeds on a regular basis, but they will also be able to interact with it by liking, commenting, tagging their friends, and sharing it with their networks. Even better, brands can respond to them.

This opens up a lot of possibilities for e-commerce enterprises. It brings brands and customers closer together, allowing them to engage on a more personal level. Engaging material such as videos, polls, and contests can also help your audience connect with and engage with your company. When you combine targeted ads, customer gratitude, and quick feedback and response, your consumers will begin to feel like a friendly community, rather than just customers.

2. Increase the number of satisfied customers

Consider going shopping with your friends and soliciting their feedback before making a purchase. You'll probably be considerably more satisfied with your buy than you would have been if you bought it on your own. This is how social commerce operates. Before making a purchasing choice, shoppers are more inclined to check reviews, opinions, and comments posted by past customers on social media.

When consumers click the 'Buy' button, they are considerably more aware of what to expect. This leads to more informed purchasing decisions and increased consumer satisfaction. This also minimises the likelihood of buyers returning things purchased from e-commerce businesses.

3. Increase Trust and Loyalty

Here's the reality. People have a higher level of trust in other people than they do in brands. Potential clients are more likely to trust you and buy your products if you have a lot of happy customers providing positive reviews and comments about your business on social media. Existing, happy consumers, on the other hand, are more inclined to buy from you again.

Another interesting fact: 4/10 people use social media to follow their favourite brands. Even if they aren't currently committed customers, they provide opportunities for brands to build deeper trust and better relationships with them, ultimately earning their loyalty.

4. Provide a frictionless checkout experience to your customers

Some social media platforms, such as Facebook and Pinterest, allow users to purchase directly on the platform rather than being redirected to a website where they must sign up or fill out long, tedious forms every time.

5. Increase the Average Order Value (AOV)

Increasing revenue by integrating social commerce with your existing channels is a tried and true method. It's also a wonderful approach to boost your average order value, which is the average dollar amount spent by a consumer when they place an order with you. Shopify studied the AOV of multiple social media platforms and found Instagram AOV was nearly double that of YouTube. They concluded social media can persuade customers to spend more money.

How? First and foremost, it is quite simple! Customers may shop without leaving their devices, regardless of where they are. But, more crucially, all of the social evidence surrounding your business and its products can have a significant impact on your clients' buying decisions. Consider reviews, testimonials, general comments, and photos, among other things.

6. Increase the number of sales from mobile shoppers

Mobile devices are used by 93 percent of social media users. And social commerce allows consumers to buy your stuff while they're on the go. Consider that for a moment. Almost all social networking networks have been designed for mobile use. Furthermore, mobile devices are extremely convenient and can convert passive social browsers into enthusiastic, impulsive clients. Consider how much your sales could increase as a result of this. Furthermore, mobile shopping allows users to compare products and consult their friends and family no matter where they are. This could also explain why Instagram, a mobile-only social platform, has a far higher average order value than other platforms like Facebook.


7. Appeal to a Worldwide Audience

That is the beauty of social media. There are no geographical borders to it. There is no better medium for internet businesses targeting an international audience to promote and sell their products than social media.

Consider this: Facebook has a global user base of over 2 billion people and is available in 101 languages.

The nicest thing is that you can target customers from anywhere with your adverts. On social media, people from all over the world come together to discuss their passions, and brands are no exception. When compared to traditional e-commerce, social commerce makes growing your market and going worldwide appear like a snap.

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