We’ve created the ultimate guide to creating a meetup group.
We’ve created the ultimate guide to creating a meet-up group below.
1. Why are you meeting?
2. Build your profile
3. Location, Location, Location
4. Set the date
6. Covering costs
7. Promotion is key
Firstly, what is a meetup group?
A group of people who organise a meetup to enjoy a particular shared interest. For example a book club, pottery making or wild swimmers of Bristol group.
There are some places you could look or advertise your group
Now lockdown is over, maybe you are thinking about what new activities you want to try. Or perhaps you want to meet others who share the same interests as you. Here are some key factors to consider when creating your meetup group.
Consider what attracts people to your group, and how you’ll attract those members. When considering this question, you may be asking yourself the following questions.
Here are five examples of meetup categories
Once you’ve considered the groups unique selling point, consider how you’ll market the group.
Make sure you focus on
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The most admin heavy point of them all, finding a venue that is within your budget or supports your activity! Consider how easy your venue is to find, and how members could travel to your venue. Make sure it is a safe and adequately sized space that is inclusive of members with disabilities.
The ultimate checklist when finding a meetup location:
4. Set the date
Most sites suggest a minimum of three months to organise your first meetup. Perhaps this feels too long, or too short, your group = your rules.
Do consider when members may be able to attend. Your venue may have a busy schedule, but try to opt into a weekday meetup (Venues are often cheaper, and members are more likely to attend!). Monday and Tuesday have historically been good days to set the meetup on!
You should also consider how long it takes to travel to and from your venue. Or even what other commitments your members could have, for example, avoid planning a mother’s social club at 10 pm!
Some free or cheaper venues to consider:
How will members attend? If you are unsure, it may be worth adding an RSVP/ticketing element to understand your audience reach. Try FIXR, Eventbrite, or other ticketing platforms! It could help you contact members on the day, or create mailing lists for future events. There are options to use these suggested ticketing platforms for free.
6. Covering costs
Costs will likely appear for your meetup group, and if not scroll on! Which costs do you expect to occur, and how will you cover them? Using a ticketing platform may allow you to charge a ticket fee per event. Or perhaps you’ve decided on a subscription fee to be a member, £5 gives you access to our events. Members could be encouraged to chip in on an Adhoc basis to keep a reserve for future events and costs.
You could also consider being sponsored by your local council or a local business! Local companies are always looking for ways to give back to the community, whether that’s money or products you should check this out.
If you need to payments quickly from your members to cover administrative costs, try Roqqett - Download the free app by clicking here.
Tips for on the day of your event:
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